FastenMaster Launches New Online Experience for PRO Contractors

AGAWAM, Mass., Aug., 2022 – Fas­ten­Mas­ter, a divi­sion of OMG, Inc., has launched a new­ly reimag­ined online des­ti­na­tion for PRO con­trac­tors at Fas​ten​Mas​ter​.com.

The new site has been designed from the ground up to pro­vide pro­fes­sion­al con­trac­tors, spec­i­fiers, engi­neers, and framers with quick access to prod­uct infor­ma­tion, tech­ni­cal doc­u­men­ta­tion, prod­uct sup­port con­tent such as the pop­u­lar ​‘Ask the Fas­ten­Mas­ter’ videos, as well as pur­chas­ing infor­ma­tion at thou­sands of loca­tions nationwide. 

In addi­tion, the new web­site plat­form enables unique inter­ac­tive expe­ri­ences, such as the all-new and exclu­sive Deck­ing Col­or Match tool. This new tool enables PROs and lum­ber­yards to select from hun­dreds of com­pos­ite deck­ing boards sup­port­ed by Fas­ten­Mas­ter and instant­ly see which plugs, clips, and screws are a per­fect match for the spe­cif­ic board and color. 

Besides being eas­i­er to nav­i­gate, the site includes an improved search func­tion as well as a robust train­ing cen­ter with detailed prod­uct infor­ma­tion and videos. In addi­tion, users can reach out direct­ly to FastenMaster’s ded­i­cat­ed tech­ni­cal sup­port team via an online form, where most ques­tions are answered with­in 48 hours. 

“Whether build­ing one deck or 500 homes, PRO con­trac­tors are pri­mar­i­ly look­ing online for tech­ni­cal infor­ma­tion, advice, and new prod­uct infor­ma­tion from inno­v­a­tive man­u­fac­tur­ers, such as Fas­ten­Mas­ter,” said Shaun Jen­nings, mar­ket­ing com­mu­ni­ca­tions man­ag­er. ​“With more than 50,000 fol­low­ers on our social media chan­nels, the new web expe­ri­ence not only increas­es our abil­i­ty to reach builders online, but also enables us to rein­force our PRO Dri­ven message.”